Community management workshop take two

January 15, 2012 2 Comments

In celebration of the annual Community Manager Appreciation Day coming up on 23 January and after a pretty amazing sell-out 30-person event last November, I’m going to be running another workshop to discuss current happenings in community management. I’m off to San Francisco on the 9 February again so am hoping Tuesday 7 February date suits people!

I really enjoyed the discussion we had on the night so thanks to those who came to the first workshop and yes, an email will be coming your way shortly with some follow-up material! It was also great to get a feel of the level and background of the audience. Most of the people in the room were senior full-time social media and community managers working across a mix of government, non-profit, retail, academia, enterprise, startups and small biz. Nadia from ElliotOwl did a write-up of the event, which you can check out here. There’s also some lovely feedback below, which might help convince you to come hang with me at the next event. :)

The workshop’s agenda can be viewed here and will cover both strategical big-picture stuff and detail-oriented tools and tips. I also include some of the research I did in my master’s thesis so there’s deep insights, stats and charts involved too.

To RSVP and book your ticket, please head over to Eventbrite: http://communitymanagementworkshop2.eventbrite.com

Thanks and hope you can make it!

Kate

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Community management workshop

November 1, 2011 Leave a Comment

EDIT: I’m running another workshop on Tuesday 7 February!

I’ve got a backlog of posts to come including a new Startups to Watch list, some thoughts on location transience and more info on my new project but for now, I wanted to share a workshop happening later this month.

After a whirlwind few years of managing social media communities in the publishing (or ‘audiences’ as the industry can’t stop referring to it) and travel arenas, I’m keen to share my learnings. Especially since the title seems to be popping up a lot of late. I particularly want to discuss the findings from my Grand Tour this year and what’s happening in the innovation and startup clusters of major cities from a community standpoint. The workshop will run for three hours and will cover changes in social media and online communities in recent times and what leading brands, especially in the startup and small business arenas (such as Airbnb and Instagram), are doing well. The full info is included below. Check it out.

In a collaborative setting, you’ll discuss:
  • What community managers are tasked with day-to-day
  • What role do community managers play in marketing and broader business goals
  • What skillsets do community managers need to have and develop
  • How to manage the blurring lines between personal and professional
  • How community management is moving beyond the days of forum moderation
  • Techniques for switching off (a rarity for CMs!)
  • Short- and long-term community engagement
  • The importance of vision, agility and getting things done
  • The role of offline in growing online
  • A case study about growing a community from scratch
  • Who are the community managers in Australia
  • Resources and networks for community managers
  • Who is hiring in Australia
  • Opportunities for consulting- and freelance-based work
  • What are renumeration expectations in client-side and agency settings

Who should attend:

  • Professional community managers and social media peeps looking to further their knowledge and awareness
  • Individuals interested in working in community management and social media
  • Individuals keen on building the local community management community (double c’ whammy!)
  • Entrepreneurs keen on exploring how to build community around their brand or product
  • Learning geeks who couldn’t think of anything more fun to do on a Monday night

This event will first run face-to-face in Melbourne’s CBD (venue TBC) with the chance to take it to Sydney in early 2012.

The attendee fee basically covers the cost of the venue and putting the content together. I was thinking we could get dinner or drinks afterwards if people aren’t too tired!

Sound interesting/applicable? Book over at Eventbrite!

http://communitymanagementworkshop.eventbrite.com

Thanks and hope you can make it!

Kate

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Social media doer needed

June 7, 2011 Leave a Comment

You might have seen my tweet on Sunday in relation to finding someone to work with me on various social media related projects.

Emails are hitting my inbox regarding social media and digital communication projects and after six months of working what feels like non-stop, I’d now like to collaborate with an upcoming social media doer. Yes, exciting times!

I’d like to let the relationship evolve fairly organically in terms of what kind of arrangement it would be. But I will say, I’m not looking for someone who is already consulting in this space full time, has their own agency, or someone who classifies themselves as a “social media expert”. I’m looking for someone who would like to grow their already-awesome skills, is addicted to learning and wants to get experience with the approach I use for social media. I’m not about building hollow numbers or implementing short-lived gimmicky campaigns – I take a deep content and community focus that’s consistent. Social media can be a hard slog requiring patience, and it certainly shouldn’t be viewed in isolation from the broader marketing mix.

There is plenty of opportunity to work together on great innovative and experimental brands (including many of Australia’s latest startups) so who knows where this could lead! Where I haven’t been able to take on jobs so far due to workload, I’ve been referring them to my network. Ideally, this collaboration will lead me to understand and trust how the person working with me operates, so we’ll be able to manage the work ourselves.

I’m currently overseas, so am looking to move things forward online in the next couple of weeks.

So, without further ado, get in touch if the following sounds applicable:

  • You are curious and interested in the world around you
  • You like helping people and being useful
  • You are a strong and efficient communicator
  • You use social media daily, and understand it’s not just Twitter and Facebook
  • You can spell, story tell and smile
  • You don’t ride high on ego
  • You have alternate income streams and are a self-sufficient individual
  • You are creative and have amazing ideas, but can get things done
  • You like researching and uncovering the best of the web
  • You are contactable throughout the working week and are able to execute tasks during office hours (e.g. tweet for clients)
  • You can meet up once a fortnight/month in-person and cowork together
  • You love the work you do, and can turn tasks around quickly
  • Optional: You have a desire to co-organise social media events, workshops and do speaking gigs

I’d love to find out more about you if we haven’t already met. If you could email me a bit about yourself, some links to your online presence, how much time you have free per week, how much you like to be paid per hour/project and anything else you feel applicable.

Thanks – I hope this is the beginning of a flourishing relationship!

Kate

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