User experience simplified

  Almost the final post from the StartupSmart email short course. This time I write briefly on UX. User experience Is using your website an easy, enjoyable experience for users? If not, your business could be badly damaged as a result. In recent years, user-centred design – an approach that puts the wants and needs of end users […]

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Online marketing basics

I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]

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Social media doer needed

You might have seen my tweet on Sunday in relation to finding someone to work with me on various social media related projects. Emails are hitting my inbox regarding social media and digital communication projects and after six months of working what feels like non-stop, I’d now like to collaborate with an upcoming social media doer. […]

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Quick points on content

Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]

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