Attention Australian startup founders

Edit 7/2/12: Enter madeinoz.org!

Someone was recently chatting to me about the lack of awareness of Australian startups by VCs (even local ones), with poor national press coverage doing us no favours. I agree with this to a large extent and as result have been posting more about our startups here and also over on The Fetch Blog. However, I also think Australian startups need to stand up and own the fact that they’re Australian. I think we can often be obsessed with trying to appear global and appeal to certain markets, like the US, rather than pushing our own story and roots. What I’ve witnessed in other startup communities around the globe is that they have a real pride and bond around origin – particularly their city. New York is perhaps the best example of this – and likely a result of the ever-present dominance from the West Coast. ‘Internet Made in NYC‘, which lists all the NYC-based startups is one of the most useful startup resources to have. It’s visited by job seekers, journos and investors alike.

You can read more about the list in the FAQ at the bottom but the following will give you an idea about the structure.

“What do these companies have in common?

  1. They are mostly coded in nyc
  2. They have 10K+ people use or visit their site monthly
  3. They display “Made in NYC” as prominently as its copyright — and it links to this page (http://nytm.org/made). [Optionally, (a) spell out “New York City” and/or (b) precede with an adverb/verb]”
No denying where Skillshare is based

In Australia, I believe a crucial step in evolving our ecosystem is bonding cross-city and providing transparency around who’s here. We should create our own version of ‘Made in NYC’ as ‘Made in Oz’, and pop links in footers everywhere! It’s good to see leaders like 99designs have kicked things off.

99designs is "Proudly Australia" (although only on the .com.au domain)

Perhaps we could even add some green and gold into the mix… ;)

So cheesy it's back in fashion

And one for good measure – 6wunderkinder wearing the badge:

A proud Berlin-based startup 6 Wunderkinder (check out Wunderlist & Wunderkit)

Thoughts, commentary, discussion?

Have a good weekend.

Cheers,

KK