In the last couple of years, the popularity of the word hustler has soared. Especially in tech land where you often hear the combination of hacker, hipster and hustler to represent a dream founding team (i.e. development, design and business). I haven’t tended to use the term to describe myself… for one thing, ‘hustler’ seemed synonymous with porn […]
I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]
LinkedIn recently sent me this smart piece of email marketing. A few people I chatted to in the last week also mentioned it so I thought I’d scrapbook it here. Simplicity: tick. People: tick. Curiosity: tick. Consumable: tick. Timely: tick. Clickable: tick.