Hustling for ambiverts

 In the last couple of years, the popularity of the word hustler has soared. Especially in tech land where you often hear the combination of hacker, hipster and hustler to represent a dream founding team (i.e. development, design and business). I haven’t tended to use the term to describe myself… for one thing, ‘hustler’ seemed synonymous with porn […]

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Online marketing basics

I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]

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This is smart

LinkedIn recently sent me this smart piece of email marketing. A few people I chatted to in the last week also mentioned it so I thought I’d scrapbook it here. Simplicity: tick. People: tick. Curiosity: tick. Consumable: tick. Timely: tick. Clickable: tick.

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