A belated update with the final post from the StartupSmart email short course. The content serves as a brief introduction to the social space for entrepreneurs who may or may not be familiar with the online world. So, it’s not really intended for the guru expert child prodigies. And although written only a few months ago, it’s remarkable to […]
User experience simplified
Almost the final post from the StartupSmart email short course. This time I write briefly on UX. User experience Is using your website an easy, enjoyable experience for users? If not, your business could be badly damaged as a result. In recent years, user-centred design – an approach that puts the wants and needs of end users […]
Online marketing basics
I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]
Quick points on content
Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]
Web strategy in one lesson
I recently did a bit of writing for Oliver and the great team at StartupSmart. The website launched less than a year ago and is quickly filling the much-needed niche of startup-related news and advice within Australia. The writing was for a 10-part email series, which will deliver a free, short course on how to build a […]
Kate Kendall 