Five community management tips

Community is a long-term slog… I’ve been wanting to cherry pick some of the info from my community management (mostly startup-focused) classes and share it here for a while. For starters, here are five top-level tips to help guide your community strategy below. Expect more over the coming months. 1) Be honest about your product roadmap […]

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Online marketing basics

I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]

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Quick points on content

Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]

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Web strategy in one lesson

I recently did a bit of writing for Oliver and the great team at StartupSmart. The website launched less than a year ago and is quickly filling the much-needed niche of startup-related news and advice within Australia. The writing was for a 10-part email series, which will deliver a free, short course on how to build a […]

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How to organise your own meetup

2010 is certainly turning out to be the year of the meetup – particularly in Australia. If you’re a little unsure of what a ‘meetup’ actually is or involves, taking the literal meaning: a face-to-face encounter/connection from your average dictionary sheds the obvious light. Basically, it’s a gathering of people who come together to connect […]

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