Almost the final post from the StartupSmart email short course. This time I write briefly on UX. User experience Is using your website an easy, enjoyable experience for users? If not, your business could be badly damaged as a result. In recent years, user-centred design – an approach that puts the wants and needs of end users […]
Online marketing basics
I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]
Quick points on content
Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]
Web strategy in one lesson
I recently did a bit of writing for Oliver and the great team at StartupSmart. The website launched less than a year ago and is quickly filling the much-needed niche of startup-related news and advice within Australia. The writing was for a 10-part email series, which will deliver a free, short course on how to build a […]
Kate Kendall 