“Using the ‘Still Face’ Experiment, in which a mother denies her baby attention for a short period of time, Dr. Tronick describes how prolonged lack of attention can move an infant from good socialisation, to periods of bad but repairable socialisation.”

I was fascinated by this video, and think it extends to broader adult-level communication and social norms. A month or so ago, I tweeted: “Consistency is a great way to build trust.” with reference to brands, people and relationships. While spontaneity can have its benefits, providing people with a clear, on-target message will provide a platform for trust. This also allows for mutual expectations to be established and maintained.

Your thoughts?

2 thoughts on “Still Face Experiment take outs

  1. Consistency could lead to predictability which is good for existing customers and therefore would lead to a more trusting relationship. However, without spontaneous and fresh content that same predictability could lead to less visibility (less mind share) and you’d battle to win new customers.

Comments are closed.