I recently did an interview for PlanBig, for those not familiar it’s a place for sharing ideas and making them happen. Kind of like a Kickstarter or Pozible without the crowdfunding aspect. The video touches on how to build a community around your brand, so it’s community from a business sense and differs in some ways to how I would approach a community like Socialmelb for instance. I didn’t know the questions or what I had to do beforehand so while my top five tips are mentioned, I’m sure I could find another top five with more time. It was also raining outside (ah, Melbourne) so excuse the bad hair day!
If you don’t have time to watch, here’s the tips:
- Make your first action now
- Encourage your community to meet offline face-to-face
- Remain nimble and small in your culture
- Think like a publisher
- Maintain a curious and beginner-like mind