Some context on being a woman

I’ve been wanting to write this post for a while but I know it will be contentious. I’ll just have to delicately dance it out. And today is the day to post considering it’s International Women’s Day. So, I can’t tell you how much I’ve been glued to reads about women, business and technology over […]

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My first mistake

Well, I’m sure I’ve made bucket loads more but thought this one would be a helpful start to first-time entrepreneurs. You see, last year when I arrived in the States, I started thinking about setting up the company entity for my startup. At the time, we were still early days and I wasn’t entirely sure […]

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Welcome to Brisbane’s fetch

Another post to briefly announce we’ve launched The Fetch in Brisbane. For those not aware what the fetch is The Fetch, I’ll recount some details… It’s basically a what’s on guide to your city’s business, digital and creative communities. It goes out fortnightly (or ‘biweekly’ for those in the US) and curates all the meetups, […]

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Quick points on content

Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]

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Web strategy in one lesson

I recently did a bit of writing for Oliver and the great team at StartupSmart. The website launched less than a year ago and is quickly filling the much-needed niche of startup-related news and advice within Australia. The writing was for a 10-part email series, which will deliver a free, short course on how to build a […]

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Australian female founders of note

Founder Friday in San Francisco July 2010 (I’m the ghost!) There’s no shortage of entrepreneurial spirit in Australia – from both men and women. However, I’ve often noticed an imbalance in the founder gender ratio of tech or web-based companies. For a while, I’m been contemplating how to build women’s involvement in technical communities and startup culture. […]

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