Founder Friday in San Francisco July 2010 (I’m the ghost!)
There’s no shortage of entrepreneurial spirit in Australia – from both men and women. However, I’ve often noticed an imbalance in the founder gender ratio of tech or web-based companies. For a while, I’m been contemplating how to build women’s involvement in technical communities and startup culture. I believe the first step is to acknowledge and recognise successful and courageous people leading by example. I therefore present the first draft of female founders to note in the online space within Australia:
- Carrie Choo, founder, Daily Addict (lifestyle news and social experiences)
- Cyan Ta’eed, cofounder, Envato (a network of sites that let “people learn and earn online”)
- Delia Timms, founder, Find a Babysitter and now What Should I Wear (self-explanatory)
- Denise Shrivel, founder, MediaScope (advertising directory)
- Emily Boyd, cofounder, Remember the Milk (task manager and to do lists)
- Fiona Adler, founder, Word of Mouth On the Web (online customer reviews)
- Kate Morris, founder, Adore Beauty (skincare and cosmetics store)
- Kim Chen, cofounder, Tjoos (coupons)
- Kylie Little, founder, Essential Baby (parenting community)
- Michelle Matthews, founder, Deck of Secrets (bar and travel guides – with a huge mobile component)
- Nikki Durkin, founder 99Dresses (clothes swapping and trading)
- Pip Jamieson, cofounder, The Loop (creative jobs and portfolios)
- Rebecca Derrington, founder, SourceBottle (source connecting service for journalists, writers and bloggers)
- Rebekah Campbell, founder, Posse (shared entreprise for brands and fans)
Please let me know if there’s anyone I’ve missed. I kept it to profitable or promising, growth- and digital-focused companies.
I love the diversity of business areas of the list – and the lateral thinking. I find female entrepreneurs often begin with a problem approach rather than creating solutions first (for problems that might not exist)! It’s the “I need someone to look after my kids…”, “How do I get rid of all these clothes?” or “How can I can I connect these things to save time?”. Imagine if more females had the tools or know-how needed to solve problems faced.
One organisation in the US doing their best to increase the number of females founding startups is Women 2.0. After attending a few of Women 2.0’s events in the Valley last year, I was impressed with the community and results. So, I’ve decided to bring Founder Friday to Australia.
Founder Friday involves a bunch of females (and males if inclined) interested in technology and business getting together for dinner and drinks before a Startup Weekend.
Next Friday 6 May, Melbourne founders will be meeting at Duck Duck Goose from 5.30pm. If continuing on to Melbourne Startup Weekend, they can get a discount of $20 using code ‘Women2’. Full event info here: www.founderfridaymelbourne.eventbrite.com
On a final note, I’ve started the beginnings of a similar community in Australia called Women Hack. It’s a very slow process considering my current workload, but you can connect on Twitter and Facebook in the interim.

Hi Kate – thanks for the great list.
I would definitely come along if I lived in Melbourne.
Good luck with it!
Cheers,
Lisa
Hi Kate, great post!
I wanted to suggest a few other female entrepreneurs to add to your list (they’re also all portfolio companies of Head Over Heels – http://www.headsoverheels.com.au/) :
– Mandi Gunsberger of Babyology @ http://www.babyology.com.au
– Melanie Kansil of Customer Underground @ http://www.customerunderground.com
– Fang Chen of Braingauge @ http://www.braingauge.com.au
– Ghazaleh Lyari of Ghermez Cupcakes @ http://www.ghermez.com.au
– Mia Sadler of The Food Group @ http://www.thefoodgroup.com.au
– Miranda Bond of Inika Cosmetics @ http://www.inika.com.au
– Noelle Sunstrom of NeuClone @ http://www.neuclone.com
– Ann Bowering of SIM VSE @ http://www.simvse.com.au
Helen
People have also suggested more female founders of note here –> https://groups.google.com/d/topic/silicon-beach-australia/qwq5Ox-6UpA/discussion
Hi Kate – I’d like to put forward my co-founder (and the face of our site SuperGuide.com.au), Trish Power. She’s the author of Superannuation for Dummies and other investing books, and we aim to provide quality independent superannuation information for all Australians.
Also don’t forget one of the real leaders in the space – Amanda Gome at SmartCompany.com.au and StartupSmart.com.au
Cheers, Rob
Really enjoyed this blog post, is there any way I can get an email every time you make a new article?
How come you do not have your website viewable in wap format? cant see anything in my iPhone.
@here – it’s a WordPress CMS so you’ll find it automatically optimised for your iPhone’s browser.