Mixed bag

I’ve been meaning to write a few updates and announcements over the past few weeks but things have been a bit hectic. So, for the sake of getting it done – I’m doing a mixed bag post now.

The Fetch London

First up, The Fetch officially launched in London. That’s right – we’re now covering what’s on in the digital, business and creative communities in the UK, and oh my, there is so much! It’s been fun ‘armchair eventing’ and perusing all the amazing things to do, especially with unique offerings like de Botton’s The School of Life. I’m pleased to be working with fellow pom/Oz-heritage mashup Chloe Nicholls on this. Check it out if you’re a resident or in town visiting –>

Dumbo Feather

Secondly, I’ve started collaborating and working with Dumbo Feather magazine. The name leaves everything to the imagination, but in a nutshell it’s a publication and community around extraordinary ideas and the extraordinary people behind them. Originally started by Kate Bezar, Dumbo has now been ‘passed on’ to the great team at Small Giants – a company founded in 2007 that focuses on and supports social enterprises. The beautiful thing about the magazine’s content is that it’s largely long-form interviews, something I find incredibly refreshing online. To get a taste, delve into some recent interviews with Chris Anderson (curator of TED) and Brené Brown (a grounded academic and vulnerability thought-leader). I’m sinking my teeth into their digital offering and online community, and will be experimenting with everything from Kindle Singles (check out Alain de Botton’s here) to video stories and Instagram campaigns. Follow along at @dumbofeather and /dumbofeather.

Here’s a pic of the latest mag’s cover:

Tripping 2012

I’m off again to San Francisco next week and London in April. Part of the San Francisco trip will be to immerse myself in the Valley’s culture and get some feedback from investors and industry peers about The Fetch. I’m currently refining the core offering but really need to have these conversations to take it to the next level. Part of the trip is to also get to some rather cool conferences:

If you happen to be at any of the above or would like me to cover any specific elements –  say hi or ping me on Twitter/email and I’ll do my best with updates. Content will be published here and on Dumbo Feather.

Startup World

The inspiring Hermione Way of Newspepper and The Next Web has initiated a global startup competition called Startup World. Much like competing on American Idol, the competition will be held in 36 cities world-wide, with the regional winners flying to Silicon Valley to battle it out in front of a panel of judges to be crowned the world’s best startup. I’m an advisor along with some other peeps, so check it out and shoot any questions through. There’ll be more updates re: Australian dates soon.

“Whilst there’s certainly advantages to building startups in Silicon Valley due to the sheer amount of entrepreneurs, venture capital and access to talent, startups and entrepreneurship is a global story.”


Not really much to report here but I’m totally three years to late to Tumblr and absolutely loving it. I’m unsurprisingly katekendall.tumblr.com.


I’m running another Melbourne Community Management Workshop this week but have decided to head to Sydney in mid-April. If you want to hear what social media is really about (i.e. the people not the tools) and what brands are doing it well, come along! –> http://communitymanagementworkshop3.eventbrite.com


And before I bore you to tears, there’s been a few media features I haven’t mentioned here yet. For completeness on this mixed-bag update, here they are:

Enjoy the rest of your weekend and keep on fighting the good fight!


Australian female founders of note

Founder Friday in San Francisco July 2010 (I’m the ghost!)

There’s no shortage of entrepreneurial spirit in Australia – from both men and women. However, I’ve often noticed an imbalance in the founder gender ratio of tech or web-based companies. For a while, I’m been contemplating how to build women’s involvement in technical communities and startup culture. I believe the first step is to acknowledge and recognise successful and courageous people leading by example. I therefore present the first draft of female founders to note in the online space within Australia:

Please let me know if there’s anyone I’ve missed. I kept it to profitable or promising, growth- and digital-focused companies.

I love the diversity of business areas of the list – and the lateral thinking. I find female entrepreneurs often begin with a problem approach rather than creating solutions first (for problems that might not exist)! It’s the “I need someone to look after my kids…”, “How do I get rid of all these clothes?” or “How can I can I connect these things to save time?”. Imagine if more females had the tools or know-how needed to solve problems faced.

One organisation in the US doing their best to increase the number of females founding startups is Women 2.0. After attending a few of Women 2.0’s events in the Valley last year, I was impressed with the community and results. So, I’ve decided to bring Founder Friday to Australia.

Founder Friday involves a bunch of females (and males if inclined) interested in technology and business getting together for dinner and drinks before a Startup Weekend.

Next Friday 6 May, Melbourne founders will be meeting at Duck Duck Goose from 5.30pm. If continuing on to Melbourne Startup Weekend, they can get a discount of $20 using code ‘Women2’. Full event info here: www.founderfridaymelbourne.eventbrite.com

On a final note, I’ve started the beginnings of a similar community in Australia called Women Hack. It’s a very slow process considering my current workload, but you can connect on Twitter and Facebook in the interim.