My amigos… I would like your thoughts on this.
I have turned into the 7-Eleven of personal brands. I’m practically open (online) all hours of the day, anyone can walk in and engage with me and then walk away with something to consume. This could be a good thing but it is disposable so what’s the long-term love? Every sale has a small dollar amount but processing can take a lot of time. I’m popping up everywhere – events, conferences, club meetings, forums, boards – a little booth offering refreshments. Every Melbourne-based meal you have (and sometimes Sydney)… breakfast, brunch, lunch, afternoon tea, dinner, after-work drinks, etc. – I’m there. Heck, my colleague’s friend once asked him if my full time job was to implement SEO on my own name and this is an impression that I did not set out to give. Do people need to be so findable online?
In contrast, when I first thought of an online presence, perhaps I wanted to be in the Hermès bracket. (I wanted to use an anti-7-Eleven analogy but my non-foodie brain doesn’t extend that far.) Basically something exclusive, rare, well-paced, luxurious – you know the drill. People desire and aspire. People appreciate it.
So, Mr and Mrs Brand Manager – is there a repositioning strategy involved?
Or is one of the beautiful things about the internet its accessibility and should this extend to relationships?