Today I launched

Well, yesterday, considering it’s after midnight…

You’ll be pleased to know I finally launched The Fetch. The concept has been in slow ideation for just over six months – so, it felt good to hit send! I created The Fetch because I was finding it hard to keep up with all the happenings in Melbourne – especially in the meetup and event scene. There isn’t any central aggregation point for this information, and often it’s due to the agenda or affiliations of certain organisations – they have their biases and can’t be all things to all people. When an individual becomes the collaborative point, with a trust network already in place, it’s easier to share things among a community.

I also found I no longer cared for myopic industry silos; opening up conversation between different areas has such a positive impact on knowledge sharing and learning. The Fetch is interesting for anyone who can understand the world from a generalist perspective – someone who wants to be a well-rounded individual in work and life. Don’t get me wrong – specialist content offerings have, and will continue to have, their place in the business lanscape. It’s just that things have changed – we have changed. For instance, we aren’t 2D marketers, developers or lawyers anymore – we’re real people with diverse passions and interests. We’re not maths verse English – we’re art and science.

In each fetch (starting in Melbourne), you’ll find a definitive guide to the events for the fortnight ahead. There’ll also be news, jobs, people, places, spaces and more. I need to make some changes for the next curation but the following gives you a visual. Up next will be the website complete with calendar, listings and interviews. From there, we’ll say goodbye BETA mode.

I was grateful for the nice response online and feedback via email and in person. If one or two people loved and found it useful, I would have been pleased. And they did! I have included a selection of the tweets below – I especially like the last one, being a time optimisation fanatic myself. :)