Video blog: The Media Consumption Pyramid

Trying out a new format here today with a very low-value production video blog. To kick things off, I discuss the concept of a Media Consumption Pyramid modelled on the food diet pyramid popularised by the United States Department of Agriculture. It’s a minute and half, so check it out and let me know how […]

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Wrapping up some of the best bits

Pic thanks to @naomitamar I can’t tell you how impressed I am with the quality of posts we’ve got happening on The Fetch blog at the moment. Our city curators and wider ambassador team are doing such amazing things. We’ve had inspirational people from communities all over the globe, tell their story genuinely with well-rounded depth. […]

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Quick points on content

Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]

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Today I launched

Well, yesterday, considering it’s after midnight… You’ll be pleased to know I finally launched The Fetch. The concept has been in slow ideation for just over six months – so, it felt good to hit send! I created The Fetch because I was finding it hard to keep up with all the happenings in Melbourne – […]

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Launching this Wednesday…

My own brand of ‘tablet’! Treats content over-consumption, masthead indigestion and suppresses media appetite. It’s also a good placebo for hype-kill. Not to be taken with any other medication. Like all good innovative startups, the product comes straight to you from a bathtub in my garage (well, carport). Depending on your recommended third-party “dealer”, the […]

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