While walking through magical Copenhagen yesterday, I came across some free WiFi and unsurprisingly did a quick check of the trusted email. After scrolling through the usual lot, I encountered three messages (from the same IP address) that had been posted on my blog. I was a little taken aback to say the least. The […]
Half-yearly review
I’ve been wanting to reflect on the past six months for a few weeks now. To share how life is going on my little space on the web. I’ve duly titled it “Half-yearly review” and with the absence of a outside ‘boss’, it’s almost a performance review. As with a case of a lot of […]
Social media introduction
A belated update with the final post from the StartupSmart email short course. The content serves as a brief introduction to the social space for entrepreneurs who may or may not be familiar with the online world. So, it’s not really intended for the guru expert child prodigies. And although written only a few months ago, it’s remarkable to […]
User experience simplified
Almost the final post from the StartupSmart email short course. This time I write briefly on UX. User experience Is using your website an easy, enjoyable experience for users? If not, your business could be badly damaged as a result. In recent years, user-centred design – an approach that puts the wants and needs of end users […]
You were just as I left you
Here’s a photo snapshot of the week I just spent in San Francisco:
Online marketing basics
I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]
Social media doer needed
You might have seen my tweet on Sunday in relation to finding someone to work with me on various social media related projects. Emails are hitting my inbox regarding social media and digital communication projects and after six months of working what feels like non-stop, I’d now like to collaborate with an upcoming social media doer. […]
Quick points on content
Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]
Web strategy in one lesson
I recently did a bit of writing for Oliver and the great team at StartupSmart. The website launched less than a year ago and is quickly filling the much-needed niche of startup-related news and advice within Australia. The writing was for a 10-part email series, which will deliver a free, short course on how to build a […]
Talkin’ about my generation
I’m publishing my speech from last night’s International Association of Business Communicators‘ gala dinner. Geoff Kelly (founder, Kelly Strategic Influence), Andrew Maiden (executive director of communications and media relations at Telstra) and I delivered a playful poke at what each generation brings to the communication profession. It was a light-hearted and glam evening with a […]
PushStart mentorship
Continuing on from my previous post regarding women in startups and advocacy, another step in the evolution is advice and aid. I’m forever keen on sharing my learnings with others, so was happy to help when asked to be a mentor for a new Aussie initiative called PushStart. PushStart is a new set of community-focused, mentor-driven, activities […]
Australian female founders of note
Founder Friday in San Francisco July 2010 (I’m the ghost!) There’s no shortage of entrepreneurial spirit in Australia – from both men and women. However, I’ve often noticed an imbalance in the founder gender ratio of tech or web-based companies. For a while, I’m been contemplating how to build women’s involvement in technical communities and startup culture. […]
Kate Kendall 