I’ve been publishing my pieces from the StartupSmart‘s short course on how to build a better website on my blog. This time around the topic is marketing (minus some points on email and direct marketing). Marketing Everyone knows they should be marketing their website. It’s a given. But are you marketing your site in a […]
Social media doer needed
You might have seen my tweet on Sunday in relation to finding someone to work with me on various social media related projects. Emails are hitting my inbox regarding social media and digital communication projects and after six months of working what feels like non-stop, I’d now like to collaborate with an upcoming social media doer. […]
Quick points on content
Here’s another post from the StartupSmart email course, which I was a contributing writer for. This time on content… enjoy! Content Content is the new black. Gone are the days when it was forgotten until a site’s looming launch and lorem ipsum or any other filler text was de rigueur. Content is one of the most […]
Web strategy in one lesson
I recently did a bit of writing for Oliver and the great team at StartupSmart. The website launched less than a year ago and is quickly filling the much-needed niche of startup-related news and advice within Australia. The writing was for a 10-part email series, which will deliver a free, short course on how to build a […]
Talkin’ about my generation
I’m publishing my speech from last night’s International Association of Business Communicators‘ gala dinner. Geoff Kelly (founder, Kelly Strategic Influence), Andrew Maiden (executive director of communications and media relations at Telstra) and I delivered a playful poke at what each generation brings to the communication profession. It was a light-hearted and glam evening with a […]
PushStart mentorship
Continuing on from my previous post regarding women in startups and advocacy, another step in the evolution is advice and aid. I’m forever keen on sharing my learnings with others, so was happy to help when asked to be a mentor for a new Aussie initiative called PushStart. PushStart is a new set of community-focused, mentor-driven, activities […]
Australian female founders of note
Founder Friday in San Francisco July 2010 (I’m the ghost!) There’s no shortage of entrepreneurial spirit in Australia – from both men and women. However, I’ve often noticed an imbalance in the founder gender ratio of tech or web-based companies. For a while, I’m been contemplating how to build women’s involvement in technical communities and startup culture. […]
Instagram meetup in Melbourne
I’ve been a big fan of Instagram since its launch and even spent some time this evening setting it up for my mum. On Saturday 7 May, Instragram HQ is organising a Worldwide Instameet and I thought I’d rally the troops in Melbourne and join other cities on the photowalk. Details include below and on Meetup here. EDIT: […]
Social Media for Effective Campaigning
Here are my slides from the ACOSS Media and Communications Forum on Monday. There was only a short time slot allocated for the presentation, so I kept it light. I got to catch some great speakers on the day, and as the event was filmed – they should be online within the coming weeks. You […]
Today I launched
Well, yesterday, considering it’s after midnight… You’ll be pleased to know I finally launched The Fetch. The concept has been in slow ideation for just over six months – so, it felt good to hit send! I created The Fetch because I was finding it hard to keep up with all the happenings in Melbourne – […]
If you haven’t watched this yet
A few of us here in Melbourne have started a regular radio segment on Byte Into It on 3RRR called ‘We Are Cyborgs’ in honour of Amber Case’s TED Talk. If you haven’t seen it, it’s definitely food for thought. Asides from augmented humanity, ambient awareness, collective consciousness and so forth, we’ll also be discussing […]
My case study from WordCamp Melbourne
I recently spoke at the informal, locally-organised conference WordCamp Melbourne, which unsurprisingly covered everything WordPress related. My presentation was a case study titled: ‘Using WordPress for Magazine Publishing’, and while quite macroscopic in approach – I hoped the largely-technical audience found something useful or interesting to take away. All talks were filmed on the day, and after […]
Kate Kendall 